As a retailer, you act as an intermediate between the consumer and the floriculture chain. Every day new signs show that consumers are increasingly concerned about their living environment. Consumers want to know where the products they buy come from and how they were produced. The floriculture sector has found a suitable answer to this demand from the market.

Sustainable
The flowers and plants sold under the FFP label have all been cultivated in a sustainable manner. This means that the producer fulfils high requirements in the areas of environmental and of social aspects, which is exactly what your client is looking for!
You can now check the currently available assortment of cut flowers and potted plants online!

Participate!
Do you want to participate in Fair Flowers Fair Plants? Read the 'Requirements for retailers' and register!

Traceability
It goes without saying that the consumer must be able to rely on the guarantee that the products sold under the FFP label have been cultivated in a sustainable manner. This is why traceability is a must. FFP products are sold through affiliated FFP traders and retailers. All the links within the chain (grower, trader and retailer) satisfy the requirements of FFP and are monitored to make sure they continue to do so.

Promotional pack
Naturally, you want to provide your clients with appropriate information about FFP.  For this purpose FFP has developed promotion material. A free trial pack containing shop material is sent to you free of charge when you register with FFP to participate in the scheme!  

More information
If you want more information, or if you have any questions, please feel free to call us. Our telephone number is +31 (0)174 615707 or e-mail us. We will be happy to help.