Fair Flowers Fair Plants is a label for sustainable flowers and plants that is no longer active, regretfully. When you are interested to revive the label again, you can contact us.

The flowers and plants that were produced and sold with the label met the social and environmental requirements of the Fair Flowers Fair Plants standard.

The label was established in 2006 by representatives of wholesales, human rights and environmental organizations, growers and trade unions. The social and environmental standards were set out in the International Code of Conduct drawn up by civil society organisations.

In the years just before 2018 it got clear that it was very difficult to create a large enough market for the label. For the florists there was no sufficiently wide range of Fair Flowers Fair Plants products and too large a number of growers did not participate because of low demand.

Unfortunately, Fair Flowers Fair Plants stopped at the end of 2017. Until then, all growers who met the appropriate certification requirements and the traders and shops that complied with the general conditions, could sell flowers and plants with the Fair Flowers Fair Plants label.

Supporting Businesses until end of 2017





The Fair Flowers Fair Plants standards were based on the International Code of Conduct. These have been drawn up by the International Flower Coordination (IFC); a number of trade unions and human rights and environmental organisations.

This code of conduct covers the following 10 points:

  1. Freedom of association and collective bargaining
  2. Equality of treatment
  3. Living wages
  4. Working Hours
  5. Health and Safety
  6. Pesticides and Chemicals
  7. Security of employment
  8. Protection of the environment
  9. Child labour is not used
  10. No forced labour

The issues covered in the environmental field were in particular the limited use of fertilizers, energy, plant protection products and water and waste separation.

Certificates and Audits

When the label was established in 2006, it was decided not to create a new certification scheme or extra audits. This way bureaucracy and costs were reduced, existing certification schemes were upgraded and the future adaptation to technological and social developments was guaranteed.

On the basis of the International Code of Conduct and comprehensive checklists a number of existing certification schemes were accurately benchmarked by experts of relevant civil society organisations. Growers who had (a combination of) the following certificates could sell their flowers and plants with the Fair Flowers Fair Plants label:

The verification of compliance with the certification requirements was done during audits, if necessary supplemented by interim registrations. The audits were performed by organizations accredited to this end, using an audit protocol. Observers from trade unions and human rights and environmental organisations were usually present during these audits.

The participants of Fair Flowers Fair Plants had to conform to the general rules:


The Foundation Fair Flowers Fair Plants (FFP) was governed by representatives of four stakeholders groups: wholesalers, human rights and environmental organizations, growers and trade unions. Each of these groups had two representatives; one from Europe and one from the rest of the world. All representatives had the same vote and consensus was always achieved without having to vote.

The objectives of the Foundation as formulated in the statutes: ‘… to stimulate the production of, the trade in and the sale of flowers and plants sustainably produced (from an environmental and social perspective), by giving effect to the Cooperation Agreement for an International Flower Label… ‘. The realization of the objective was carried out on a non-profit basis.

The Foundation, over the years, has carried out the following activities:

  • Developing the FFP concept and relevant conditions
  • Management of the labels and certificates
  • Organisation of consultative structures to create maximum support
  • Organisation of information, supply and control of labels and the promotion of the concept
  • Taking other initiatives in that field by synchronizing benchmarking systems with the concept
  • Implementation of the concept by accredited certification organisations

Background and Evolution

The label and the Foundation Fair Flowers Fair Plants (FFP) was established in 2006 after a period of preparations by international representatives of wholesale (Union Fleurs and affiliated national organisations), human rights and environmental organisations and trade unions and production (in particular through FloraHolland and Kenya Flower Council).

The substantive basis of the label was formed by the International Code of Conduct, designed to improve, in particular: (1) the labour, social, health and safety standards, (2) minimizing the use of pesticides and chemicals and plant protection products in the flower sector.

The Fair Flowers Fair Plants label was designed for both cut flowers and plants from all production areas in the world; ‘North and South’.

Since the label was to be visible in the entire chain from grower to consumer, the label had to be used by growers, traders and shops on the products, shop floors, website, etc. The participants paid a fee for this. In the last 5 years until 2018 up to more than 100 growers, more than 100 wholesalers and 1000-1500 florists were connected.

During the first five years after 2006 the Dutch and other governments, the European Community and the flower and plant sector (via the Horticultural Board) invested in the label and the organization.

One of the results of the International Code of Conduct and the Fair Flowers Fair Plants label is that certification schemes were specifically developed or adapted and social and environmental conditions were more strictly controlled than before invoice.


In 2012 the Foundation FFP decided that additional efforts should be done to achieve further growth of the label. Therefore the pre-competitive activities (benchmarking) and competitive activities (marketing of the label) were seperated.

With the chairman of Union Fleurs and VGB and superbly supported by the Dutch Sustainable Trade Initiative (IDH), the Foundation FFP set the first steps for the establishment of the Floricuture Sustainability Initiative (FSI).

One of the activities of FSI is the development of equivalency tools to increase transparency in the world of certification schemes in the flower sector and make comparisons between these schemes. The other area of FSI is to further develop sustainability in the floriculture sector with the ambition to obtain 90% sustainable flowers and plants by 2020.

For the marketing of the label the FFP foundation had agreed with the MPS organization in 2012 that they would perform all communication, promotional and administrative activities around the label and the participants. At the start of 2017, MPS indicated to stop these activities.

In May 2017, the Board of the FFP foundation, after having spoken to participants and their representing organisations, has decided to stop Fair Flowers Fair Plants label and related activities after 2017. The brand name and logo is still registered at the EU Office for Harmonization in the Internal Market.